Orael Institute, London

Advanced Performance in Sport, Fitness, and Coaching Leadership Course

Our Advanced Performance in Sport, Fitness, and Coaching Leadership Course have been carefully designed to ensure you’ll leave our Institute with in-depth subject expertise and highly developed transferable skills which are valued by employers in the world of sport.

Our external partners including, London Football Association and Walthamstow Football Club, the Advanced Performance in Sport, Fitness, and Coaching Leadership Course provides the optimal combination of professional and evidenced-based academic training for coaches, heads of coaching, performance analysts, fitness coaches and all those associated with performance player pathways.

Delivered by experts in the field, including Premier League and International level coaches and support staff, the course offers access to rarely-shared knowledge, and will enhance your employability and professional development.

Advanced Performance in Sport, Fitness, and Coaching Leadership Course has been designed in partnership with employers from the sports industry via our Professional Advisory Group. The course delivers a blend of theory and practice so that learners are equipped with extensive knowledge and skills and are therefore highly employable on completion of the course.

Learn how sport can be used to inspire young people, develop communities and fulfil the potential of all individuals, from grassroots, all the way up to working with elite athletes. You’ll explore talent development, elite sport, sport coaching, international sport, education, sports policy and disability sport. Sport Development leadership course at ORAEL Institute London have a proven track record which this professional and practical programme has delivered an outstanding employability record for our students.

Our enthusiastic, experienced lecturing team has an extensive background in the field and, between them, they’ve published a host of research which has all contributed to the structure and content of the course.

The team believes strongly in the value of practical experience, which is why the Sport Studies course contains such a variety of work-based learning. This includes coaching young people, managing sports events, deliver physical activity programmes and writing sport plans for governing bodies. It’s all key to becoming a well-rounded sport development professional.

Studying Sport, Fitness, and Coaching Leadership courses provides advanced coaching skills and knowledge which prepares students to excel in the following roles:

• Academy coaches
• Senior coaches
• Head coaches
• Head of player development
• Academy managers
• Coach educators
• Sports therapist
• Fitness centre manager
• Personal trainer
• Sports development officer
• Outdoor activities/education manager
• Armed forces trainer / education officer
• Teaching assistant
• Life coaches

• Athletics
• Badminton
• Baseball
• Basketball
• Bowls
• Boxing
• Climbing
• Cricket
• Cycling
• Dancing
• Fencing
• Fitness
• Football
• Gymnastics
• Gyms
• Handball

• Academic & Professional Skills
• Fundamentals of Sport Management
• Sports development & coaching
• Sports coaching and the process
• Finance and Governance in Sport
• Social Issues and Sport Consumers
• Sport Facility and Operational Management
• Sports Leadership and Organisation Behavior
• Sport Professional Development & Practice
• Managing & Developing the Business of Sport
• Digital Sport & Business Marketing
• Strategic Business Planning for Managing Sport
• Managing Sport Equity, Diversity, Inclusion & Sustainability
• Sport Event Management
• Global Sport Business and Management
• Coaching theory & practice
• Inclusion in sport

Knowledge of the fitness and coaching industry Coaching techniques and programmesPlanning and preparing, delivering and self-evaluation

Coaching of different age groups

The course is for those individuals who have/aspire to have responsibility for the planning, delivery, and evaluation of annual coaching programmes. These individuals are operating or aspire to operate as lead or head coaches.

The course is also an opportunity for those that are currently operating unqualified and wish to gain recognition of their coaching practice. It can also help coaches improve their coaching craft.

This coaching course is based around ‘reality-based’ assessments, i.e. assessments that are linked to the skills and demands of the football coaching, basketball, rugby, fitness, Athletics Badminton, Baseball industry. This ethos not only ensures an applied approach to assessment but further refines the student skill-set.

The Advanced Performance in Sport, Fitness, and Coaching Leadership Course Level 5 Professional License: this is the highest level of coaching qualification available.

This course is for coaches who have experience in the professional game and want to become a head coach in there school, colleges, universities, and all sports institutions.

Learners will be assessed via oral presentation; video analysis; reflective portfolios; practical coaching sessions; opposition analysis reports and player profiling to name a few.

Learners will be required to complete a portfolio and record videos in their own coaching environment.

We are dedicated to delivering high-quality, education and training programmes that empower individuals to excel in the sport industry. Covering everything from sports management to coaching techniques, our programmes offer practical skills and knowledge to meet various industry needs through in-person, online, or blended learning.

• May  13th     –    May 17th      2024
• June 10th     –    June 14th    2024
• Aug.  5th       –   Aug. 9th       2024
• Sept. 16th     –   Sept. 20th    2024
• Oct.  7th        –   Oct. 11th      2024
• Nov.  4th       –   Nov. 8th        2024

You can fill out and submit the application from our website or you can email or call us directly.

When should I apply?
If you require a Visa, we recommend you begin your application as soon as possible. So that we can get you enrolled for the date you wish to begin. This will vary from one country to another so we recommend checking with one of our team members about availability and enrolment requirements.

Short-Term Visiting Visas:
You will need to apply for a short-term visa. OIL will provide a letter to support your Visa application upon full payment of the seminar fees.

We can assist you with accommodation within a reasonable distance from your place of training. Alternatively, you are free to make arrangements personally.

How much are the fees?
Apply Before March 22nd, 2024

One Weeks Seminar – (Group of 20+) Booking Registration Fee  – £6,399.00
One Weeks Seminar – (Group of 10) Booking Registration Fee    – £6,599.00
One Weeks Seminar – (Group of 5) Booking Registration Fee      – £6,799.00
One Weeks Seminar – Single Booking Registration Fee                – £7,599.00

The price includes:
• Pickup from airport
• Standard Hotel Accommodation
• Public transport within London.
• A day tour of the city of London.

Administration Fee £120.00

• Learning at ORAEL Institute is fun,
• Classes are based on interactive learning, not lectures
• Training is built on real-world skills, not abstract theory
• Seminars are short and intensive, designed for professionals
• Content is updated to continually reflect innovations in best practice
• Highfield Qualifications Accredited Trainer Programme professionals, not academics.


Each day will feature a programme of keynote speakers and panel sessions, plus parallel workshops/interactive breakout sessions and oral presentations.

UK Tour to the city of London and one of our Partner stadium including Tottenham Stadium, Arsenal Stadium or West ham Stadium:

ORAEL Institute Dinner and Debate; where a topic, crowd-sourced from the sector, will be debated by key figures speakers, and influential personalities from within and outside of the institution, award certificate to be presented to the participants during the dinner.

Start Date:
Monday May 13th – May 17th 2024.
Time 9:00 am to 5:00 pm Daily.

Book Now To Secure Your Place In The One Week Seminar

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Please Note: You have to register your details before applying for the seminar.

***Please Note: To qualify for multiple registration discounts, all registrations from an organization must be submitted together. A registration form is required from each individual attending. If you wish to make a reservation now, but don’t know which individuals will be attending, write “to be named” in the name fields of the form and then notify us once your attendee list is finalized.

Have Questions? Call our Customer Service on +44 749 199 3874 (9:00 am– 4:30 pm)

International Attendees: Letter of Invitation

If you do not live in the United Kingdom and wish to attend one of our seminar / conferences, you may need to secure a visiting visa. Advance travel planning and early visa application are important since applications are subject to a greater degree of scrutiny than in the past. If you need a letter of invitation, you can email us on adming@oraelinstitute.com or call our office line on +44(0)208 075 8487. Attendees who are citizens of Visa Waiver Program participating countries generally do not need a letter of invitation. Please visit the United Kingdom Home Office website for complete information on how to apply for a visitor visa.

Cancellation Policy:

Cancellations received within 21 days before the seminar / conference are subject to a £150 service charge per person. Cancellations made within 20 days before the seminar / conference will result in full registration fee. Organisations or Individuals who sign up for the seminar or conference, but do not attend will be charged the full registration price. Substitutions or name changes can be made at any time. All cancellations must be received in writing. Cancellation requests can be sent by email to admin@oraelinstitute.com. Please include “Cancellation of 2024 Adv-seminar/conference registration” in the subject line.

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